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Baby Girls collection Alice in Wonderland made for international client.

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KITSCH COWBOY

City influences merge with Wild West vibes for this collection, which includes traditional rodeo ideas and urbanised details. Native prints, stencilled patterns, Wild West embroideries and grow-on fringe to update core shapes.Classic rodeo materials such as chambray denim and leather are important. Soft and cosy faux fur and shaggy fur combine for a new take on the fur coat, continuing the importance of tactile materials for kidswear. The moto jacket looks new with added fringe and stencilled graphics, and the favourite chambray buttondown is refreshed with Wild West details and mirrored collar embroideries.

This collection was made for in international client.

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Swimwear collection made for a Dutch retailer.

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TALK THE HYPE

Slogans & Statements: wording becomes both inspirational and thoughtful with encouraging words and quotes or heartwarming and environmental-awareness statements. A focus on quality, craft and sustainability becomes key and takes inspiration from surfaces faded by time, oxidised, washed out after recycling, or smudged with a chalky dry texture. Simple everyday classics with Utilitarian detailing are fused together with sporty touches to create an urban look. Update jerseywear with pockets or utility zips to achieve a soft urban feel. Tipping stripes, pleat details mimicking origami folds and bold colour contrasts create a sophisticated look.  The heavy woven fabrics of utility dressing are combined with felted or quilted surfaces,or sometimes soft jersey. Folding, twisting and wrapping creates soft, simple shapes that move away from the rigid forms associated with military dressing.Stark, minimalist and straight to the point verbiage graphics are important for Fall, as their content is as strong as … Read More »

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LEEN BAKKER Beautiful living does not have to be expensive! Leen Bakker has 170 branches in the Netherlands, Belgium and Luxembourg. They all carry a wide range of articles in the fields of living and decoration, sleeping, curtains, floors and they have an extensive garden collection in season. All this under the motto that living nice does not have to be expensive. I worked at there creative department together with marketing and we made the concepts and all type of POS materials. 

This is made for there campaign november/december called party month.

 Abri poster for in the shops, dutch and french.

Flyer A6 for in the store and the wishes, front and back.

A3 Poster for in the … Read More »

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Bemoeiburo 013 asked me to make there corporate identity. Here the final result and some off the first sketches.

Sketches

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LEEN BAKKER Beautiful living does not have to be expensive! Leen Bakker has 170 branches in the Netherlands, Belgium and Luxembourg. They all carry a wide range of articles in the fields of living and decoration, sleeping, curtains, floors and they have an extensive garden collection in season. All this under the motto that living nice does not have to be expensive. I worked at there creative department together with marketing and we made the concepts and all type of POS materials. 

This is made for there campaign oktober/november called living.

Abri poster for in the shops, Dutch and Belgian.

Flyer A6 for in the store, front and back.

Screensavers for in store

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New born boy’s collection made for international client.

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New born summer collection summer made for international client.