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TALK THE HYPE

Slogans & Statements: wording becomes both inspirational and thoughtful with encouraging words and quotes or heartwarming and environmental-awareness statements. A focus on quality, craft and sustainability becomes key and takes inspiration from surfaces faded by time, oxidised, washed out after recycling, or smudged with a chalky dry texture. Simple everyday classics with Utilitarian detailing are fused together with sporty touches to create an urban look. Update jerseywear with pockets or utility zips to achieve a soft urban feel. Tipping stripes, pleat details mimicking origami folds and bold colour contrasts create a sophisticated look.  The heavy woven fabrics of utility dressing are combined with felted or quilted surfaces,or sometimes soft jersey. Folding, twisting and wrapping creates soft, simple shapes that move away from the rigid forms associated with military dressing.Stark, minimalist and straight to the point verbiage graphics are important for Fall, as their content is as strong as … Read More »

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Into the wild.
Animal-inspired prints and graphics, with big cats leading the way. Prints and graphics are efreshed with outlines in bold colours and photoreal images. Hand-drawn animals offer a more nostalgic look. Protection and warmth are achieved through textured faux furs, liquid shine quilting and puckered effects.Animal prints are refined for Fall with clean vector graphic spots and stripes in exotic fashion-forward color combinations. Wild animal patterns get a modern makeover. Vector graphic prints offer a clean-lined aesthetic.Subtle sports and motocross detailing add an urban edge to this casual-meets-partywear collection. Asymmetric zips, funnel necks, quilted patches, and tipping stripes feature  alongside animal ears and exaggerated ruffle collars for girls.

This collection was made for in international client.

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